Today’s customers expect a lot from the products and services they use, including the websites browse. With intense competition going on in the digital space, it has now become essential for companies and brands to provide a better online user experience.
User Experience Design includes elements of interaction design, visual design, user research, and others. Every user has different needs & tasks that they expect to achieve from a website and it is the UX Designer’s responsibility to make it as simple & intuitive as possible.
Knowing the UX process is always an advantage, especially if you intended to have a career in the digital world. A concise UX process makes it possible to craft amazing experiences for users.
Although UX designing may not have any clear-cut stages let’s see the basics of the process in a simpler perspective:
It’s more like a long-term vision of an organisation. If the website isn’t able to satisfy expectations, people will abandon it and move to someone else. So the better impression a website creates for customers, the more pleased they will be and the more likely that they will recommend the product or service.
It’s important to know who are your users, and how can they be categorised. Knowing and understanding your target audience has now become a key phase that defines the UX strategy. This knowledge about users and the environment helps to provide a clear direction to the designing.
What is your user looking for on your website and what will be the key elements to help it stand out from others? Answers to this will help finalising the layout of the required interface. Apart from that, by analysing your data on your current user flow, you can improve upon the existing UX experience with your new site.
This phase involves idea inputs from different people, generating ideas and figuring out skeletal framework which will eventually form the basis of a later much evolved design. Designing also requires you to put ideas in front of users to get their feedback and work on them.
Execution includes user testing sessions, working with feedback from users which provides scope for improvising minor changes in design, evaluation of Beta releases and outcomes, looking at such things as ease of use, validation of the system, utility, efficiency in performing tasks, and so on.
An amazing user experience can only be provided by a Design process that has been well tailored according to the wants of a user. The basic goal is to improve how a user feels when interfacing with a website.
It takes specific set of skills to become a UX Designer. If interested in this in-demand job profile, this would be the right time for you to join a UI-UX Design course and make your mark in the industry.